Tag: direct mail marketing


Purchasing and Using Consumer Lists: The Ultimate Guide

Direct mail is still one of the most effective ways to reach your target audience. Although many may consider direct mail to be “old school,” it’s highly effective for getting your message in front of an interested audience. In fact, at an estimated 22.7 percent of the total local media revenue in 2021, direct mail remains the single largest category

Read more


Residential Mailing Lists: The Ultimate Guide

Even amid the immense popularity of digital platforms, direct mail continues to be an important element of the marketing strategy of many businesses, nonprofits, and other organizations. Direct mail has an average return on investment of 29%, putting it on par with popular online marketing channels such as social media.  What explains the enduring popularity of direct mail? For many

Read more