As your business grows, it’s important to continuously strategize for how you can expand your customer base. While you need to continue developing your current client relationships, ignoring new leads and markets (and not turning those leads into customers) can eventually lead to stagnation in your company’s sales and revenue. Nevertheless, the challenge of growing your business is often not
As remote work environments and digital engagement enable the average consumer to travel wherever and whenever they want, geomarketing is a trend that’s become increasingly important for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that number is expected to triple in the next five years as this location-based technology evolves. So, how do you
Direct mail is still one of the most effective ways to reach your target audience. Although many may consider direct mail to be “old school,” it’s highly effective for getting your message in front of an interested audience. In fact, at an estimated 22.7 percent of the total local media revenue in 2021, direct mail remains the single largest category