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As your business grows, it’s important to continuously strategize for how you can expand your customer base. While you need to continue developing your current client relationships, ignoring new leads and markets (and not turning those leads into customers) can eventually lead to stagnation in your company’s sales and revenue. Nevertheless, the challenge of growing your business is often not

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As remote work environments and digital engagement enable the average consumer to travel wherever and whenever they want, geomarketing is a trend that’s become increasingly important for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that number is expected to triple in the next five years as this location-based technology evolves. So, how do you

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Direct mail is still one of the most effective ways to reach your target audience. Although many may consider direct mail to be “old school,” it’s highly effective for getting your message in front of an interested audience. In fact, at an estimated 22.7 percent of the total local media revenue in 2021, direct mail remains the single largest category

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Even amid the immense popularity of digital platforms, direct mail continues to be an important element of the marketing strategy of many businesses, nonprofits, and other organizations. Direct mail has an average return on investment of 29%, putting it on par with popular online marketing channels such as social media.  What explains the enduring popularity of direct mail? For many

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