Compact Information Systems Acquires AccuData Integrated Marketing

Companies to Remain Separate Entities, Focused on Existing Businesses

REDMOND, WA— August 2, 2011 —Compact Information Systems, a national complier of direct marketing databases, today announced that it acquired AccuData Integrated Marketing, a leading full-service database marketing firm. Following the transaction, Compact and AccuData will remain separate operating entities, and continue to offer their current products and services.

As part of the agreement, Pat Wiley, Founder and President of Compact will also take on the role of CEO for Compact. He replaces Rich Lancaster, who was appointed CEO of AccuData, effective immediately.

“We are dedicated to our clients and the reseller channel,” said Pat Wiley, Founder, President and CEO of Compact. “Compact will continue to provide its clients with high quality list services – and fulfill the complex needs of resellers by delivering leading technologies and data.”

No Changes in Headquarters, Staff or Client Teams
Compact, which will remain headquartered in Redmond, Wash., does not anticipate any staff reductions or organizational changes as a direct result of the transaction – beyond Mr. Wiley’s expanded role as CEO.

Compact and AccuData have had an existing business relationship since 2007. Per the current agreement, Compact will continue to supply AccuData with its resident/occupant file, which AccuData markets to its clients. Both companies expect any transition associated with the new agreement to be extremely smooth.

About Compact Information Systems
Compact (www.compactlists.com), founded in 1988, is a leading provider of resident, consumer and business list services in the United States. Compact’s list services include access to a proprietary geographic information system that enables customers to see their data, and its impact, geographically before making a purchase decision.

About AccuData Integrated Marketing
A leader in database marketing services, AccuData Integrated Marketing (www.accudata.com) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. For more than 20 years, AccuData’s industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, retail and telecom industries.

“We have rebuilt our Consumer List site to incorporate many of the advanced mapping features that we created for our Resident List site. After becoming industry leaders in the automated supply of resident saturation direct marketing lists we realized that many of the tools were applicable to our other databases, so we have now incorporated the best ones in to the new Consumer Lists site,” said Pat Wiley, President of Compact.

Earlier in the year Compact launched a portal site to house their three main list platforms that serve up Resident, Consumer and Business direct marketing lists. The new Consumer List site is the first major platform to be rebuilt using the same user interface as the portal site. Over the next several months Compact will be re-launching its other major sites using the same easy to use interface, advanced mapping and increased speed.

Rich Lancaster, Compact COO, added; “Compact became a major force in the list industry by being first to market with many online features and capabilities. This current initiative is another wave of innovation on our part. We know our thousands of clients will appreciate the extra effort we are making to bring them the latest and greatest functionality with increased speed and ease of use to all our sites.”

Specific new enhancements to the Consumer List site include; the ability to create a variety of custom segments for list selection on one map, and then to combine them in to one data purchase. Customers can draw a polygon, add a radius and select specific carrier routes to create a totally custom list selection. All of this can be visualized on screen, providing a spatial representation of a customer’s marketplace potential. Other new features include new ruler, shape and label tools that all add to a customers’ ability to then create a printable PDF map, for presentation purposes, directly from the site.

“For list buyers looking for ease of use and sophisticated tools there is no better Consumer List site available in the industry,” concluded Wiley, “and we intend to keep making our sites stronger and easier to use.” During the re-launch phase Compact is offering all customers promotional pricing and free online training.

About Compact Information Systems

Compact (www.compactlists.com), founded in 1988, is a leading provider of resident, consumer and business list services in the United States, with a database containing nearly 150 million deliverable addresses, 200 million consumer households and over 16 million businesses. Compact’s list services include access to a proprietary geographic information system that enables customers to see their data, and its impact, geographically before making a purchase decision.
Media Contact: Rich Lancaster, Compact Information Systems, (425) 869-1379, Rich@cisdirect.com.