Blog – Sales
And in this corner…..
Score a TKO with our unique Apartment File.
Don’t you just love good, clean competition? At Compact, we’re creating products for you to be able to set yourselves apart from the other guys. Don’t go into the ring alone- take us with you!
Our latest database is our Apartment file. Oh… I know- you could just select [...]
Sometimes You Just Have To Start Over
Starting Over. It’s more than a TV show or a John Lennon song. No one likes to begin something again- but we’ve found that starting over can be a beneficial thing for your customers. I’m talking to all of you who run radii for your clients- Especially those of you that copy and paste or [...]
continue readingGetting Your Message Delivered
Our world goes by so quickly and our brains are bombarded with images at a phenomenal rate. The human brain can absorb something to the tune of 7200 images and 600 words a minute according to Randy J. Harvey PhD. Every web site you open has some kind of blinking message or scrolling banner, our [...]
continue readingHappy New Year!
Like some of you, I’m grateful to be putting 2009 behind me. The Direct Marketing industry has taken a major hit, not unlike many businesses during the “recession”. It has been a long tough year for all of us and I prefer to look forward with hope and anticipation for 2010. New Years gives us [...]
continue readingBuilding A Better Brand
Just back from DMA 09 and it was a refreshing change from the ho-hum doldrums some marketers have been in for the last few months. There were lots of new faces and products on the show floor this year, and fortunately many of the same old familiar faces.
Direct Marketing is changing and most smart [...]
After my house burned down, I saw the moon more clearly – old Zen saying
This past year has been interesting for all of us, but I think the clearing has begun and business is starting to move again. At Compact, we’re certainly seeing more substantial activity and less quote and hope going on. We have to reinvent how we sell, compete and conduct business in this new global marketplace. [...]
continue readingCompact is the Only Real Value Choice
One of my favorite business moguls is Jack Welch. He often talks about creating products and service so valuable- you become the only solution a customer would ever need. Our customers drive the changes at Compact. We hear you and are providing you with the latest technology and the best data available in the market [...]
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