Several years ago the Postal Service asked the mailing community to help them be more efficient by removing “bad data” from our lists. They said that up to 10% of mail was undeliverable as addressed or UAA. This made sense for everyone- and most of the Direct Marketing industry embraced the practice. We cleaned up [...]

We’re really excited about bringing you the Automotive data you’ve been asking for. Our recent acquisition of DSOA gives us this welcome addition to our data offerings- not to mention the addition of a knowledgeable and informed group of fabulous people to work with!
Our cars tell the world so much about who we are [...]

Score a TKO with our unique Apartment File.
Don’t you just love good, clean competition? At Compact, we’re creating products for you to be able to set yourselves apart from the other guys. Don’t go into the ring alone- take us with you!
Our latest database is our Apartment file. Oh… I know- you could just select [...]

Starting Over. It’s more than a TV show or a John Lennon song. No one likes to begin something again- but we’ve found that starting over can be a beneficial thing for your customers. I’m talking to all of you who run radii for your clients- Especially those of you that copy and paste or [...]

Our world goes by so quickly and our brains are bombarded with images at a phenomenal rate. The human brain can absorb something to the tune of 7200 images and 600 words a minute according to Randy J. Harvey PhD. Every web site you open has some kind of blinking message or scrolling banner, our [...]

Like some of you, I’m grateful to be putting 2009 behind me. The Direct Marketing industry has taken a major hit, not unlike many businesses during the “recession”. It has been a long tough year for all of us and I prefer to look forward with hope and anticipation for 2010. New Years gives us [...]

Just back from DMA 09 and it was a refreshing change from the ho-hum doldrums some marketers have been in for the last few months. There were lots of new faces and products on the show floor this year, and fortunately many of the same old familiar faces.
Direct Marketing is changing and most smart [...]

This past year has been interesting for all of us, but I think the clearing has begun and business is starting to move again. At Compact, we’re certainly seeing more substantial activity and less quote and hope going on. We have to reinvent how we sell, compete and conduct business in this new global marketplace. [...]

One of my favorite business moguls is Jack Welch. He often talks about creating products and service so valuable- you become the only solution a customer would ever need. Our customers drive the changes at Compact. We hear you and are providing you with the latest technology and the best data available in the market [...]