I’ve been a sales guy, marketer and executive for the past 20+ years. I’ve worked in mainframe and mini applications, hardware, a huge wireless startup, several investor-backed Internet startups and a couple of multi-national corporations. I’ve run a commercial printing company and now a major national marketing database provider. I’ve worked in England, Australia and [...]

Here in Seattle the local City Council is pushing for support of a Do Not Mail list that they hope will become a nationwide initiative. Apparently the effort is being sponsored by the ForestEthics in an attempt to stop deforestation as a result of direct mail.
You can follow the storyline at the Huffington Post.
In response [...]

In recent years we’ve consistently heard about the demise of the USPS, we’ve also heard of the direct marketing industry coming under threat, and the drop off in volume across the board. However, all is not gloom and doom, there is light at the top of the Christmas tree! On December 1st 2009 the USPS [...]

If you have been paying attention lately to Compact you will know we are going through some radical changes. We’re revamping almost everything in terms of our online services, and the latest thing to get the Extreme Makeover treatment is our Consumer List site. Compact made its name in the Resident List business, and for [...]

DM Days in NYC this year was small and not that well attended, so I’m hoping DM Days in San Diego in October doesn’t suffer the same fate. In the intervening months, from June in NYC to now, the economy appears to have hit rock bottom and done a bit of a bounce. The DOW [...]

We’ve been working hard at Compact to update our systems and services. The downturn has got us very focused on bringing more value to our customers and we are continuing to invest quite heavily in product development. We recognized a while ago that our BusinessLists.biz website wasn’t really optimized for primetime, so we began [...]

In the past 6 months I’ve done extensive analysis of the list industry and researched many of the sites that list buyers typically use, I logged in to them, I studied their features and functions and I drew conclusions on what is good and bad with the technology on display, it was a fun journey and I certainly learned a lot.