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So….Why Not Every Door Direct Mail?

Several years ago the Postal Service asked the mailing community to help them be more efficient by removing “bad data” from our lists. They said that up to 10% of mail was undeliverable as addressed or UAA. This made sense for everyone- and most of the Direct Marketing industry embraced the practice. We cleaned up [...]

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And in this corner…..

Score a TKO with our unique Apartment File.

Don’t you just love good, clean competition? At Compact, we’re creating products for you to be able to set yourselves apart from the other guys. Don’t go into the ring alone- take us with you!

Our latest database is our Apartment file. Oh… I know- you could just select MFDU’s in a Carrier Route and go from there. But what if you had customers that wanted to market to a specific complex? What if you worked with a bank that wants renters that pay $1000.00 a month for rent, to try to help them get a mortgage? How about those satellite TV and cable companies….Rent to own furniture companies… Self Storage units…. other apartment complexes in the neighborhood?

There are over 200,000 complexes representing 12,000,000 + apartment dwellers on our file. This files focus is on complexes with over 16 units. Rent ranges, pet approved, management companies, and names where available are all additional selects to further refine and enhance your list selections.

All of the complexes on our Apartment file have been specifically mapped at the street level to include the entire complex. Every address is deliverable because the Post Office provides all of the secondary information. We can even add names where available (like on our OccuName file).

To get counts- you simply need to send us the complex name and the zip code it is in. You could ask for renters that pay over 800.00 in zip 76006.

So step into the ring with Compact in your corner- we’re here to coach you thru the tough fights and help you come out a winner!

Go for the Knockout!!

Chris Slauter

Don’t Become Road Kill on the Social Media Digital Highway!

I’ve been a sales guy, marketer and executive for the past 20+ years. I’ve worked in mainframe and mini applications, hardware, a huge wireless startup, several investor-backed Internet startups and a couple of multi-national corporations. I’ve run a commercial printing company and now a major national marketing database provider. I’ve worked in England, Australia and the United States and I have friends all over the place in interesting places doing interesting things. Why am I saying all of this?

Quite simply, because even though I’ve got all of this varied experience, I’m still struggling to understand how the Social Media world is functioning, what its impact will be over time, and exactly what I should be doing about it.

It’s pretty intuitive to me that direct mail has shrunk quite a bit, along with printing and the paper industry, but it isn’t going to go away any time soon. Part of that shrinkage is the economy; regardless of how great we’re told the economy is doing, it remains to be seen whether the direct mail industry will stabilize and perhaps rebound in the foreseeable future. If anything, from what I can glean from peers within the industry, results are flat year over year.

So if results in our core business are flat and the big buzz is now Social Media, then what can be done to fully understand where this new paradigm is going to lead us? How can we leverage the tools of this digital frontier to become part of this shift, instead of being a pedestrian or road kill on the Social Media Digital Highway!?

Well one thing I’ve been doing is spending some quality time each week researching the emerging online companies who are laying the asphalt on that new virtual highway. I’ve looked at Stickybits.com, foursquare, SimpleGeo, Survey Monkey, Mail Chimp, SalesForce, HubSpot, iContact, slideshare, YouTube, Facebook, Twitter, Linked In, Jigsaw and all of the Google tools (AdWords, Alerts, Analytics, etc).

Slowly the fog of confusion is being raised, and I’m starting to get a clearer picture. But as I stand in the crossroads of that virtual highway I’m still not sure if what I can see through the mist is an oncoming truck ready to turn me in to Virtual Road Kill, or an epiphany that will enable me to fully integrate all of these amazing new tools and create a total solution for all my sales and marketing needs that will track, score, analyze, report and integrate everything in to some kind of perpetual motion marketing machine where all you have to do is pour in marketing dollars at one end, and revenue flows out the other end.

In the meantime I’ll continue to work closely with our valued customers to satisfy their every list and data need, so that the mail continues to flow and the USPS keeps the show on the real road!

Cheers Rich
CEO
Compact