Our world goes by so quickly and our brains are bombarded with images at a phenomenal rate. The human brain can absorb something to the tune of 7200 images and 600 words a minute according to Randy J. Harvey PhD. Every web site you open has some kind of blinking message or scrolling banner, our billboards have gone LCD and don’t even get me started about cell phones and texting. Mail volume is picking up too, which is great news for all of us.

Making your message stand out has always been a priority with Compact. We’re experts at listening to you- then working with you to find the best audience for your message. Not only getting your message out- but getting it to the right audience with the most deliverable addresses- PERIOD! It doesn’t matter how great your graphics are- how good your offer is- if it doesn’t get delivered- you and your customer are wasting money.

Recently we had a customer ask why we didn’t have several ZIP codes on a database they wanted to mail. Other compilers showed this to be a valid ZIP code and it even showed up on USPS.com. Compact is not a company that leaves well enough alone- we delved deeper and made a few calls. (Our tech group is absolutely amazing!). The ZIP codes in question were coded as Vacant and another is not currently active within the Address Management System. That means that our clients client had been mailing invalid addresses and wasting hundreds of dollars in postage and printing every month.

Get your message to the right place- the first time. Direct Mail works and Compact works for you.

Chris Slauter
Compact Information Systems