Like some of you, I’m grateful to be putting 2009 behind me. The Direct Marketing industry has taken a major hit, not unlike many businesses during the “recession”. It has been a long tough year for all of us and I prefer to look forward with hope and anticipation for 2010. New Years gives us a chance for a do-over or at least a do-it-better.

At Compact we’re seeing significant increases in requests for data, along with new ideas on how to deliver successful campaigns.  Many customers are exploring email marketing and looking for clearer messaging and brand identity. Creating a multichannel market message is tops on many companies Holiday lists and plans for the coming New Year.

We’ve been busy seeking out the best sources for your data needs and have many exciting new opportunities for you. Email marketing is here to stay and providing accurate information as well as easy access to Business or Consumer email addresses was one challenge we all faced. We’ve done our testing and homework and think we have found some great solutions for you. Our new sources will not only send out your message and give you the tools to check on your progress but they also have postal addresses so that you can truly become the multi-channel marketer you always wanted to be. If your Customer file is in need of repair, we have solutions for that too. Don’t forget to append those email addresses to your customer file so you can stay in touch on a regular basis.

So sharpen up your Elf Bowling skills, enjoy this time with friends and family, and travel safely. We thank you for the opportunity to have been one of your business partners this year.

Chris Slauter
Compact Information Systems