Building A Better Brand
Just back from DMA 09 and it was a refreshing change from the ho-hum doldrums some marketers have been in for the last few months. There were lots of new faces and products on the show floor this year, and fortunately many of the same old familiar faces.
Direct Marketing is changing and most smart marketers have spent the last few months retooling their products and service offerings. We’re all learning new methods of communicating with our clients and how they will all work together to bring a better Consumer experience. Multi-channel is on the rise and it will be important going forward to blend Direct Mail with email to create a better brand experience.
At Compact- we’re working to bring you a better experience with our Brand. Our websites have undergone significant upgrades adding speed and additional capabilities. We’re rolling out our state of the art mapping on our Consumer site, and offering a 20% discount for the orders you place there thru Nov 30th. There are weekly webinars you can sign up for to get a personal tour of our proprietary GIS systems and see how you can bring a visual experience to your customers thru our mapping technologies. Oh and did we say- webinars are free?
We are also working with several new vendors to offer you email marketing services, better Business to Business information, more precise Consumer information, and data hygiene services. If there are products or services you need us to offer- please let us know.
Chris Slauter
Compact Information Systems



