Just back from DMA 09 and it was a refreshing change from the ho-hum doldrums some marketers have been in for the last few months. There were lots of new faces and products on the show floor this year, and fortunately many of the same old familiar faces.

Direct Marketing is changing and most smart marketers have spent the last few months retooling their products and service offerings. We’re all learning new methods of communicating with our clients and how they will all work together to bring a better Consumer experience. Multi-channel is on the rise and it will be important going forward to blend Direct Mail with email to create a better brand experience.

At Compact- we’re working to bring you a better experience with our Brand. Our websites have undergone significant upgrades adding speed and additional capabilities. We’re rolling out our state of the art mapping on our Consumer site, and offering a 20% discount for the orders you place there thru Nov 30th. There are weekly webinars you can sign up for to get a personal tour of our proprietary GIS systems and see how you can bring a visual experience to your customers thru our mapping technologies. Oh and did we say- webinars are free?

We are also working with several new vendors to offer you email marketing services, better Business to Business information, more precise Consumer information, and data hygiene services. If there are products or services you need us to offer- please let us know.

Chris Slauter
Compact Information Systems

Redmond, WA. — (PR Web) – - Oct. 15th, 2009 – Compact Information Systems, a leading provider of targeted marketing lists for direct mail professionals, today announced the re-launch of their Consumer List online order and fulfillment platform with advanced mapping tools. The new site is specifically targeted at list buyers who need the best tools to access consumer data.

“We have rebuilt our Consumer List site to incorporate many of the advanced mapping features that we created for our Resident List site. After becoming industry leaders in the automated supply of resident saturation direct marketing lists we realized that many of the tools were applicable to our other databases, so we have now incorporated the best ones in to the new Consumer Lists site,” said Pat Wiley, President of Compact.

Earlier in the year Compact launched a portal site to house their three main list platforms that serve up Resident, Consumer and Business direct marketing lists. The new Consumer List site is the first major platform to be rebuilt using the same user interface as the portal site. Over the next several months Compact will be re-launching its other major sites using the same easy to use interface, advanced mapping and increased speed.

Rich Lancaster, Compact COO, added; “Compact became a major force in the list industry by being first to market with many online features and capabilities. This current initiative is another wave of innovation on our part. We know our thousands of clients will appreciate the extra effort we are making to bring them the latest and greatest functionality with increased speed and ease of use to all our sites.”

Specific new enhancements to the Consumer List site include; the ability to create a variety of custom segments for list selection on one map, and then to combine them in to one data purchase. Customers can draw a polygon, add a radius and select specific carrier routes to create a totally custom list selection. All of this can be visualized on screen, providing a spatial representation of a customer’s marketplace potential. Other new features include new ruler, shape and label tools that all add to a customers’ ability to then create a printable PDF map, for presentation purposes, directly from the site.

“For list buyers looking for ease of use and sophisticated tools there is no better Consumer List site available in the industry,” concluded Wiley, “and we intend to keep making our sites stronger and easier to use.” During the re-launch phase Compact is offering all customers promotional pricing and free online training.

About Compact Information Systems

Compact (www.compactlists.com), founded in 1988, is a leading provider of resident, consumer and business list services in the United States, with a database containing nearly 150 million deliverable addresses, 200 million consumer households and over 16 million businesses. Compact’s list services include access to a proprietary geographic information system that enables customers to see their data, and its impact, geographically before making a purchase decision.
Media Contact: Rich Lancaster, Compact Information Systems, (425) 869-1379, Rich@cisdirect.com.

If you have been paying attention lately to Compact you will know we are going through some radical changes. We’re revamping almost everything in terms of our online services, and the latest thing to get the Extreme Makeover treatment is our Consumer List site. Compact made its name in the Resident List business, and for the past 4 or 5 years has added Consumer and Business List options to its sites so that customers had the ability to do One-Stop-Shopping. But, while our Resident List site was a world leader in its class – with the best mapping tools around – as well as a host of other sophisticated functionality – our Business and Consumer sites lagged behind the industry.

Well that has now changed, and if you haven’t spent any time on our Consumer List site, then now would be a great time to take a look. We’ve incorporated some of the best Resident List mapping tools in to the heart of the new site, and they are impressive (even if we do say so ourselves). But it’s not just about mapping. We have completely revamped our user interface, and we now believe we have made one of the most intuitive and easy to use list sites available today online. In fact we’re so proud of our work that we are now offering all of our customers a 20% discount on any one list purchase between now and the end of November, so if you are buying consumer data get yourself over to the new site and try it out. Our standard pricing is right in the sweet spot in terms of the industry as a whole, so the 20% off is a real deal.

As a list buyer we think you are most interested in a high quality product, at a competitive market rate, that can be purchased from a site that makes the experience easy as well as intuitive. We know we’ve delivered that with our Extreme Makeover, and we’d love you to try it .

Cheers Rich

Here at CIS we have just launched our new Consumer List Mapping site! We are extremely proud of our new one-of-a-kind site and excited about the increased flexibility that has been built into the Consumer List selection process in terms of flow, ease of use, creating segmented orders as well as mixing geographical selections together.

The best part by far however is the updated mapping. Make sure to take a look at this awesome new tool, especially if you want to see the future of the mapping resource for the Resident site. The new map features you see now on Consumer List are coming to the Resident site, so stay tuned!

Some of the new map features include City selection, County selection and Zip+4 (street level) selection as well as new display options for these selects. Not only can you create a custom selection on the map using our editing tools, you can now combine it with other select types (such as zip, route, etc.) all in the same order, even in the same segment!

Let us know if you would like some help exploring how this new functionality can help you create more meaningful Consumer List selects for your customers. We’re here to help!

Mary McCarty
List Services Manager